![]() Globally, 92% of Gen Zs are interested in using AR for shopping, and we know that sustainability is so important to them,” he said, citing The Snapchat Generation 2022 report.Īccording to data from Snap, two out of three Snap users engage with AR daily, and over 70% of users who download the app engage with AR during their first day on the app. “The AR pop-up store lets them seamlessly select and learn more about the styles they’re interested in. head of retail and e-commerce at Snap, said Snap worked with the marketing team at American Eagle to recreate the retailer’s in-store shopping experience. American Eagle declined to share the benchmark rate.Īnthony DiMuccio, U.S. ![]() Brands including New Balance, Pangaia and Gucci have launched AR activations on Snap. So far, the RE/AE Snap AR pop-up store has garnered 5% more swipe-ups on the platform versus the brand’s benchmark rate. With 750 million monthly active users, Snap has become the go-to for brand-driven AR activations, especially among brands targeting Gen Z. With Gen Z using TikTok and Snapchat as their two main applications - TikTok for entertainment and Snap for communication, according to AE focus groups - Snapchat is a growing focus for the brand. “I don’t have to go somewhere else, or be sent over to ThredUp or the AE site to it.” “If something catches my eye, the selling point for me is that I can buy it right there in that experience,” he said. “This has given it more exposure than ever before.”īrommers said the brand prioritized offering a seamless experience from the Snapchat lens pop-up store to the resale vertical on the site. “It’s the first time we’ve put pre-loved clothing in our top navigation, which is prime real estate for any e-commerce site,” said Craig Brommers, CMO at American Eagle. Through the Snap Lens filter on the brand’s Snap account, customers can browse a virtual store and try-on the items through AR. On the retailer’s app and website, shoppers can now buy pre-loved clothing from a curated assortment of its styles from the ’80s, ’90s and ’00s. On April 14, American launched RE/AE, an online resale shop with a corresponding Snap AR pop-up shop featuring 200 items.
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